Intellectual Property Attorney

Month: February 2014

“Dumb Starbucks”: Clever Parody Or Trademark Violation

As reported by the Los Angeles Times, a new coffee shop recently opened under the name “DUMB STARBUCKS COFFEE” in a Los Angeles neighborhood. The store, which has since closed, utilized the distinctive trademarks, logos and colors made famous by Starbucks Corporation (“Starbucks”), which has more than 20,000 stores in 63 countries. The “DUMB STARBUCKS” store was very similar to an authentic “STARBUCKS”, except that