Your brand. Arguably, nothing is more important to your company. Without your brand, the years you spent carefully crafting customer goodwill could evaporate overnight. For most companies, carefully managing their online presence-through their company website and social media presence-has become a crucial part of maintaining their brand identity.
Category: Digital Intellectual Property
Internet of Things (IoT) and Emerging Intellectual Property Issues
The Internet of Things has already changed the way you live: whether you realize it or not. Everything from the cars we drive to the vegetables we buy at our local store are increasingly integrated into a broad new class of technologies collectively known as the Internet of Things.
Posthumous Posts and Other Digital Intellectual Property
With so much of our lives spent in the cloud, we have to prepare ourselves for a difficult question: what happens to our digital intellectual property when we pass away?
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