No doubt seeking to capitalize on California Chrome’s newfound fame and success, the owners have taken steps to protect their intellectual property rights by filing a U.S. trademark application for “CALIFORNIA CHROME” for “athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms.” In the event that California Chrome wins the Triple Crown, there will likely be countless opportuniti
Category: Licensing
Fifty Shades Of Wine? Merchandise Licensing Strategies For Book Brands
Authors considering a merchandising program should be aware that a single book title cannot be registered as a trademark. See, Trademark Manual of Examining Procedure § 1202.08. Only the name of a series of books may be registrable if it serves to identify and distinguish the source of the goods. Authors seeking to develop a merchandising program based on their books should ensure that the intended trademark does
Reminder: Grimes LLC To Host INTA Roundtable On Social Media In Norwalk, Connecticut on October 23
Grimes LLC will be hosting an International Trademark Association (INTA) roundtable on October 23, 2013. The topic is: “Whose Content is it Anyway? IP Issues in Social Media”. The INTA roundtable will cover a variety of relevant topics, such as using social media in business, ownership of content, spotting risks and threats to intellectual property rights, addressing and mitigating such risks and threats and devel
With The Music Industry Looking For New Revenue Streams And Creative Ways To Strengthen Brands, Expansive Merchandising Strategi
In the market for a Dave Matthews Band shoulder-bag or a Rihanna perfume? Although they may seem like strange bedfellows, musicians and bands are increasingly looking to creative merchandising strategies to add revenue and strength their brands.
Own-Your-Trademark-Second-Circuit-Revives-Lawsu
Contact an intellectual property attorney from Grimes and Battersby, LLC to find out more about news and information from June, 2013.
March Madness Brings Increased Licensing Revenues
Contact an intellectual property attorney from Grimes and Battersby, LLC to find out more about news and information from April, 2013.
The Unfortunate Phases Often Followed In Developing A Licensing Agreement
Contact an intellectual property attorney from Grimes and Battersby, LLC to find out more about news and information from January, 2012.
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